quota
Setting Quota in Marketing Agencies
Agency quota has to handle two revenue streams that behave nothing alike — retainer and project — and two roles that sell them differently. Most agencies set one number for both.
retainer
draws
Draws in Marketing Agency Commission Plans
Agency revenue splits between retainer and project work, creating two distinct commission patterns. Most agencies handle draws informally — which is a legal problem waiting to happen.
accelerators
Accelerators in Marketing Agency Commission Plans
Agency sales comp has to navigate retainer vs. project revenue, client retention as a performance metric, and the tension between new business and account growth. Standard accelerator design handles none of this well.