quota
Setting Quota in Marketing Agencies
Agency quota has to handle two revenue streams that behave nothing alike — retainer and project — and two roles that sell them differently. Most agencies set one number for both.
marketing-agency
ramp
Ramp Compensation in Marketing Agencies
Agency ramp depends entirely on role. An account manager inheriting a book ramps in weeks. A new business developer building from zero may take six months. Most agencies treat them the same — or worse, have no ramp plan at all.
draws
Draws in Marketing Agency Commission Plans
Agency revenue splits between retainer and project work, creating two distinct commission patterns. Most agencies handle draws informally — which is a legal problem waiting to happen.